Sweetgreen is fast casual restaurant that operates more than 31 stores in the United Nations. The company was launched in 2007 by its founders, Nicolas Jammet, Nathaniel Ru and Jonathan Neman. By then, the three friends were undergraduate students in Georgetown University taking a business course.
In an interview with Nicholas Jammet, one of Sweetgreen’s co-founder attested that the company had made great developments since they started it from scratch with limited starting capital to open their first shop.
Jammet, Ru, and Neman, were funded by their relatives and a group of 40 friends to open Sweetgreen’s first store in Georgetown. Unlike other successful companies, their major investors were family friends, Danny Meyer and VC Firm Revolution.
Jammet said that the investors were attracted to support them due to their entrepreneurial spirit and a unique business plan that was ideal for a successful business. To date, they enjoy good relations with their investors due to their demonstration of hard work and demonstrated success.
Sweetgreen’s founders were inspired to venture into the business industry by their parents who are also entrepreneurs. Jammet’s parents run La Caravelle Champagnes while Ru and Neman’s parents were also running their own business ventures.
After comparing servings of various meals from restaurants in Georgetown, they discovered that none offered a fresh Salad. For this reason, they considered it an opportunity to start Sweetgreen that provided healthy salad servings using local acquired fresh, natural ingredients.
To outdo their business rivals, the trio agreed to deliver services based on three qualities. They ensured that they selected professional experts to prepare their servings, the founders provided that they gave outstanding customer service and above all they ensure that they enjoyed quality relationships with employees, clients, and their suppliers.
To attract more customers, they made sure that their servings were beautifully dressed. Each of the serving was made with the best flavor and made highly nutritious. To move in tandem with the current social trends, they ensured that their clients could make orders using a mobile phone and pass by to collect their packed salad. They also launched a mobile phone app with the aim of ensuring that their clients remained close.
Based on their wealth of knowledge in business, Sweetgreen’s founders are industry enthusiasts. Nathaniel Ru runs four investments in US. His other investments are in companies such as LOLA, Bond Street, EatPoPs, and Meundies.