Category: Entrepreneurs

Nathaniel Ru – article recap

Sweetgreen offers a fast-casual dining experience tailored towards consumers who like fresh and healthy food. Since opening its first store in 2007, the management did not look back as the increasing demand for its products forced the company to open several store fronts in major cities across the United States. So far, there are more than 1,700 highly dedicated employees who work at Sweetgreen.

 

According to its founder, Nathaniel Ru, the food chain distinguishes itself from its competitors by offering healthy and freshly produced snacks that are offered in large quantities. It also means that the customer does not feel hungry after 45 minutes. In fact, generous quantities of salad and related ingredients are backed by very reasonable prices.

 

Explaining Sweetgreen’s success, Nathaniel indicated that he wanted to open his store in localities where customers would like to take three meals a day. Based on the idea, his outlets are not located on busy streets of downtown where most of the customer are either visitors or professionals who mostly come out for a quick lunch. Instead, stores are located in hip and trendy neighborhoods where there is a substantial local population who crave for a healthy food all day long. As a result, the demographics of the clients are typical locals who love active lifestyle. As such, these locals are willing to wait 10 to 15 minutes in line three times a day to get a more personalized service.

 

The success is also attributed to the open-kitchen where customers can easily view the different ingredients. As soon as the customer walks in a Sweetgreen store, they are welcomed by a fresh aroma of food. The clean and organized environment also has a positive impact on the customer who are always greeted by smiling customer service agents willing to help. The service is extended with one-on-one personalized service where each customer is taken through the preparation process of the meal. Doing so, helps the customer make their own decisions. In fact, the added time to provide customer service is compensated by increased customer satisfaction.

 

Nathaniel Ru also explained that all of their ingredients are transported from over 300 farms around the nation every day. In addition, the company also offer newer ingredients. As such, the seasonal menu rotates several times during the year. Giving an example of new produce, Nathaniel explained how they convinced a farmer in California to sell them leaves of the Broccoli crown, which are often ignored.

 

The company has become a taught leader in its industry. Banking on its success, Sweetgreen has ventured into other sectors including music festivals, philanthropy, and lifestyle space. As of 2016, the company operated 64 stores in several major U.S. States.

 

The Secret behind the Sweetgreen’s Success in the American Food Industry

Sweetgreen is fast casual restaurant that operates more than 31 stores in the United Nations. The company was launched in 2007 by its founders, Nicolas Jammet, Nathaniel Ru and Jonathan Neman. By then, the three friends were undergraduate students in Georgetown University taking a business course.

 

In an interview with Nicholas Jammet, one of Sweetgreen’s co-founder attested that the company had made great developments since they started it from scratch with limited starting capital to open their first shop.

 

Jammet, Ru, and Neman, were funded by their relatives and a group of 40 friends to open Sweetgreen’s first store in Georgetown. Unlike other successful companies, their major investors were family friends, Danny Meyer and VC Firm Revolution.

 

Jammet said that the investors were attracted to support them due to their entrepreneurial spirit and a unique business plan that was ideal for a successful business. To date, they enjoy good relations with their investors due to their demonstration of hard work and demonstrated success.

 

Sweetgreen’s founders were inspired to venture into the business industry by their parents who are also entrepreneurs. Jammet’s parents run La Caravelle Champagnes while Ru and Neman’s parents were also running their own business ventures.

 

After comparing servings of various meals from restaurants in Georgetown, they discovered that none offered a fresh Salad. For this reason, they considered it an opportunity to start Sweetgreen that provided healthy salad servings using local acquired fresh, natural ingredients.

 

To outdo their business rivals, the trio agreed to deliver services based on three qualities. They ensured that they selected professional experts to prepare their servings, the founders provided that they gave outstanding customer service and above all they ensure that they enjoyed quality relationships with employees, clients, and their suppliers.

 

To attract more customers, they made sure that their servings were beautifully dressed. Each of the serving was made with the best flavor and made highly nutritious. To move in tandem with the current social trends, they ensured that their clients could make orders using a mobile phone and pass by to collect their packed salad. They also launched a mobile phone app with the aim of ensuring that their clients remained close.

 

Based on their wealth of knowledge in business, Sweetgreen’s founders are industry enthusiasts. Nathaniel Ru runs four investments in US. His other investments are in companies such as LOLA, Bond Street, EatPoPs, and Meundies.

 

 

Don Ressler, The CEO of JustFab

When your company is the one with the $1 Billion in valuation, it’s hard not to feel successful. But the powerful CEO and founder of the company is named Don Ressler and he is quite humble and nice about his success. He realized that his time around him invested a lot of time and energy and that it was the result of years of hard work and practice, not just an overnight success.

Still, Ressler has quite the impressive resume. Ressler didn’t just start JustFab, which boasts over two rounds and $77 million of funding from Matrix Partners, a venture capital firm, but he also had a number of other businesses. In fact, it was these other earlier businesses which put him in the position of being able to go out and hunt down the investments he needed. Now, Ressler sits atop a company that has Kimora Lee Simmons as the creative director and President. That is a fashion mogul that is not a bad person to have running your operations.

And with Fabletics, one of the newest additions to the brand that Ressler has created (called Intelligent Beauty, which owns the other brands under that umbrella), Kate Hudson is leading the way. You may have seen her face and voice on commercials everywhere as they ramp up for more sales. They even recently bought out a competitor called ShoeDazzle.

The plan is really to cover up most of the fashion and beauty markets, it appears. And they are doing that successfully. They have acquired a number of other companies in the space for multiple millions of dollars, such as e-commerce fashion retail companies from Europe and more. And they also have a direct to consumer fashion line for cosmetics and skin care products called DERMASTORE. Along with that, there is SENSA which focuses on weight loss solutions, a market that is never going away.

With the combination of all these products, it appears that the company is very profitable. However, the firm has not released their official financial statements to the public. Don Ressler started out by building his own company from scratch, teaming with a friend, and selling before moving on to his current empire. While his markets may have been different, one thing certainly seems to stay the same. Don Ressler knows how to find markets, create products, and get them in the hands of consumers everywhere.